• 50% of UK companies now undertake some form of blogging
• 64% of UK corporate blogs have been launched in the last 6 months
• 86% of companies that have a blog credit it with generating more business opportunities for their company
• 66% of managers in the survey have visited blogs in the last 12 months
• 80% of blog users visit blogs during working hours
• 33% of blog visitors will access a blog on a daily basis

Het betreft de gegevens van een onderzoek van 300 bedrijven met meer dan 300 medewerkers. Het onderzoek is uitgevoerd door InfernoPR. Je kunt een kopie van het rapport ontvangen door contact op te nemen met InfernoPR.

Volgens InfernoPR laat het onderzoek het belang van bloggen zien in de zakelijk wereld. Het laat zien dat nu toch 50% van deze bedrijven iets aan bloggen doet; ze hebben of zelf een blog of moedigen medewerkers aan om te bloggen.

Volgens Grant Currie, managing director van InfernoPR is de hype voorbij:

“There are many parallels with ‘Internet 1.0′ in that there has been a lot of hype and questions asked about ‘Web 2.0′ technologies and mistakes are being made. But the fact remains that it appears blogging is one of the Web 2.0 technologies that is now taking serious hold in the business world. UK companies are now beginning to adopt blogging as part of their business strategy and those that have done so are pointing to specific business success and opportunity being created. It seems the hype is over and the real business of blogging is on its way.”

Let er wel op als je begint en kijk goed rond wat er zoal te krijgen is:

what is and isn’t achievable in the “blogosphere” before developing their own blogging strategies. Businesses shouldn’t view a blog as another billboard from which to shout their corporate messages. Starting a blog is essentially starting a conversation and as in verbal communication, conversations have conventions, rules and boundaries.

Er zit ook een verschil in hoe inkopers en verkopers naar een blog goed blog ziet:

“Those respondents with spending responsibilities saw blogs as the second best source for informing a business decision (behind industry reports), while those with selling responsibilities saw blogs as the least favourable source (behind industry reports, trade press and trade events).”

Via: Murphy’s Law – Boring = Relevant

Tags:blog, business blog, zakelijk blog

Meer over Weblog door Erno Hannink, (Bekeken 9147 keer)

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