The Ideasfactory lists 10 tips of 4 marketing experts on viral marketing, i.e. 40 tips.

My favorite top 10 byChris Hassell, DS. Emotion www.dsemotion.com

1. Make it funny (You have to piss yourself laughing at it)
2. Make it topical
3. Make it relevant
4. Make it risky
5. Make it fun (games etc.)
6. Don’t send it out if it’s crap
7. Don’t make it some sort of complicated file that people need to install
8. Target initial sites/audience correctly
9. Test it on your friends
10. You could, ahem, pretend it’s been developed by a brand bound to get lots of coverage.

I really hope that I will be able to produce a viral that adresses all the above points.

Other stron points:

Rip-off something that’s already been successful. (Henry Cowling, The Viral Factory www.theviralfactory.com)

Ask yourself: would people want to forward your idea to their friends? (Rob Wakeman, Bore Me www.boreme.com)

Achieve critical mass as quickly as possible by seeding all the bigger sites. This is particularly important if you’re trying to create word-of-mouth buzz before a more formal marketing campaign. (Will Jeffery, Maverick Media www.maverickmedia.co.uk)

Find advocates, people who run a community or are linked to other communities. People who are online influencers, yet not necessarily regarded as influencers offline. (Will Jeffery, Maverick Media www.maverickmedia.co.uk)

Meer over Weblog, Website door ernohannink, (Bekeken 8217 keer)

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